Irresistible Ads: How to Craft Engaging Creatives for HyperCasual Game Success
Hypercasual games are known for their simple mechanics and instant playability, making them extremely popular among mobile gamers. I remember in 2018/19 eight of the top 10 games on the stores were Hypercasual. Today that is changed a bit, but this market is still very...
The Importance of User Acquisition in Mobile Gaming: A Simplified Guide
In the highly competitive world of mobile gaming, user acquisition (UA) is the lifeblood of success. Understanding and implementing effective UA strategies can make the difference between a game that thrives and one that fades into obscurity. This simplified guide will help...
