User Acquisition

In mobile gaming, success hinges on one crucial factor: user acquisition. But what exactly is user acquisition for mobile games? Simply put, it’s attracting and converting users to download and play your game. It’s a critical part of mobile game marketing, and...

Advertising your mobile game can be complex, but picking the right platform can make a big difference. Google Ads and Meta (formerly Facebook) Ads are two of the most popular choices for mobile game advertising. Both platforms offer unique features and advantages, but which...

In the world of mobile gaming, visibility is key. To stand out in a crowded market, game developers need to harness the power of social media advertising. Facebook, with its vast user base and advanced targeting options, is a prime platform for promoting mobile games. How can...

In the fast-paced world of mobile gaming, staying ahead with innovative marketing strategies is crucial. As we are almost at half of 2024, I want to share simple tips that can help you be better at user acquisition for your mobile game. Here are the top five marketing...

In the highly competitive world of mobile gaming, user acquisition (UA) is the lifeblood of success. Understanding and implementing effective UA strategies can make the difference between a game that thrives and one that fades into obscurity. This simplified guide will help...